Why marketing tips bonanza
Do you want to kick start your business in 2019 and target a large audience for your startup? Here is the top marketing tips bonanza that will prove to be fruitful and help you to break the brick wall, generate more leads and increase your sales drastically.
If you’re looking for some unique marketing techniques which can help you in boosting up your sales, then you’ve come to the right place.
1. Content Marketing
You can use Content Marketing for any kind of business whether it is small or large scale. It is a technique in which you can create and distribute relevant and valuable content regarding your business to the targeted audience. Content Marketing can be fruitful in attracting customers and drive profitable customer action.
Profitable content marketing requires the following important elements:
- Quality content
- Relevant topics
- Optimized for SEO
- Optimized for readers
- Consistent content creation & promotion
Content marketing does not only include blog posts but it also includes videos, podcasts, online courses and a host of other mediums in which people consume information.
Having unique and informative content on your website can result in increased user interactions. Podcasts give you an opportunity to connect with your audience through your voice so that they can feel that they know you better. You can use Youtube for publishing attractive videos to boost up traffic to your website.
Facebook Live can also prove to be very helpful. You can also ask your customers or companies with whom you have worked to post their experiences on your website. It will confirm your credibility and quality of work to new customers and audiences.
The best pieces of content are the ones directed at your key audiences. Understand your customer: know their pain points, what gets them psyched, and what keeps them up at night. We know readers love visual content, and infographics are a prime example of beloved, linkable visual assets. For visual learners, a graph will be much easier to interpret than a chunk of text and numbers. Make sure you appeal to all kinds of learners!
2. Handwritten Notes
success:marketing tips bonanza
Sending handwritten notes to customers and the targeted audience will depict the loyalty towards your clients. In the old days, when people used to get an email, it was a source of excitement. Today, a handwritten note cuts through the digital clutter and is received with similar anticipation. If you craft direct mail marketing campaigns around handwritten notes, you will stand out. One drawback is the manpower required to have this kind of campaign, but the increased response rate might be worth the cost. A couple less expensive options that also have seen results are to simply add a few handwritten words onto a typed letter or to hand address each envelope, taking care to use the recipient’s name.
3. Collaboration with other brands
Collaboration can extend your reach and build your reputation. Consider all the different partnerships you could build – partner with a charity? A related business? You can co-author a blog post or guide, co-host a webinar, etc.
Brand Collaboration is one of the most crucial elements of brand management and the overall business strategy of today’s times. If your startup is small then you can build a group of loyal customers by partnering with some other company. Larger brands will help you in grabbing the targeted audience’s attention effectively. The brands that share the common goals, values, target market, and business objectives are most likely to come together for a strategic Brand Collaboration. The main objective of the brand collaboration is to share the expertise and offer a unique and innovative product to the customers. It will help them gain a competitive edge and advantage in the market increasing the market share by manifolds.
4. Google Adwords
There are more than 40,000 search queries on Google each second. No other promoting strategy can possibly get your business before that numerous sets of eyes. Google Adwords is kind of the backup parent of internet showcasing channels. It’s been around quite a while, focused and it’s costly.
Google assigns a quality score to your advertisement, which is subject to CTR (Click Through Rate), significance and the point of arrival your promotion sends traffic to.
Adwords is a remarkably symbiotic channel that is paired with many other strategies to maximize output. As a paid marketing channel, it also allows you to obtain immediate results and can scale as far as your budget allows.
5. Social Media Marketing
67% of consumers utilize internet-based life for client support and 33% incline toward utilizing online life rather than the phone. When people can’t find your business on social media, they will choose your rivals over you.
For some businesses, it makes sense to invest heavily in organic social media growth. For instance, Instagram users who follow fashion influencers are actively looking to purchase new styles. An active, fashion-savvy audience, a clothing retailer can build a consistent direct sales channel.
The key is identifying where your customers are and how you can approach them. If social media is the answer to both those questions, it’s the perfect channel for your business.
6. Use Google Analytics
All the online marketing in the world won’t do you any good unless you can see what’s working and what’s not. It is a powerful tool that can help in monitoring the data about your website that is used to enhance your marketing and business development strategies.
Each time you log in to Google Analytics, it will take you to your Audience Overview report, from where you can access one of more than 50 reports available through Google Analytics.
7. Flash Mob
Looking to do something crazy to promote your startup, you should look no further than using a flash mob. If not familiar with a flash mob, it’s when a group of people in a crowd suddenly start doing a choreographed song and dance. While they appear to happen spontaneously, these kinds of performances require extensive preparation and planning. But all that planning makes for a fascinating spectacle that’s sure to go big.
While if you’re not sure where you should start creating this kind of promotional event, you can hire a flash mob to do all the work for you. This is a unique and unexpected way to draw interest for your startup, and the traffic it generates with a viral video can serve your company for years to come.
8. Referral Programs
If you want to develop a huge following very quickly, you need to search for referral marketing. This is a basic strategy where you allow customers to help promote your product for you. It’s a simple concept, but most of the startups do not use it enough. It’s especially critical to use since 92% of people trust personal recommendations more than all other forms of marketing. You want to get your customers excited to share the news of your startup with their friends and promote it heavily.
You get free marketing for your store, your customer gets social validation for recommending something great, and his friend gets a recommendation from a trusted source. Referral marketing is essentially your customers spreading the word for you. It’s your customers evangelizing about your brand to their friends and family. Sure, you might need to prepare some assets upfront to seed the initial referrals, but when it kicks off, it’ll be like a virus. Your customers will refer their friends, who will refer their friends, who will refer their friends.
8. Hold contests and Giveaways
Giveaways are one of the best ways of gathering information about your customers and creating buzz. If you want explosive growth with your startup, consider running a contest. While we often consider contests to be an artificial way to get new users, it’s the exact strategy used by some of the most successful new ventures in the last decade. If you’re looking to grow your startup fast, this is a great way to begin.
Contests are an interactive way of capturing your audience’s attention, tickle their inquisitive side, and persuade them to hand over their contact information. Contests provide an interactive way of engaging your audience, collecting leads, and increasing your digital presence.
9. Attend and participate in events
In terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche.
While invitations to speak at larger events are often extended because of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.
Or you can simply use it as another marketing channel, by speaking at some of these types of events:
- Local clubs – think Rotary, Lion’s, Chamber of Commerce.
- Business networking groups.
- Specific interest clubs (photography, hiking, sewing, etc.)
- Browse local events on Eventbrite.com and Meetup.com.
- Check events in your local newspaper and magazines.
- Big companies and their employees.
For Successful business in any country, event marketing campaign provides value to attendees beyond information about a product or service. A discount, free sample, charity alignment, or fun event will make customers feel like they are receiving a benefit and not just attending a live-action commercial.
The key to pulling off an effective event marketing campaign is to identify the target audience correctly and create an experience that remains in participants’ memories. A brand can build favorable impressions and long-lasting relationships by finding an opportunity to interact with the right demographic of people – both current customers and prospective buyers.
A webinar is essentially a seminar that takes place online. It can be in the form of a presentation, demonstration or discussion.
You can often use Webinars as lead magnets for email marketing and the right topic can drive a large batch of new subscribers to your list. Webinars are helpful in building credibility with your current subscribers. Webinars are recorded and used as standalone products or even a series of products. They are a great medium for both live and recorded training.
This tends to be more engaging than simple videos, even if they are used in the same way. The actual start time and live Q&A tends to make people feel like they are receiving significantly more value than if they were watching a video with the exact same information.
You will need webinar software to run a webinar that utilizes the following functions:
- 2-Way Audio – the viewers are mute when the presenter is speaking, but the presenter can “turn on” individual viewers so everyone can hear their question
- Screenshare – the presenter can share their screen or switch to video for whiteboard teaching or live demonstration
- Polls – the presenter can invite viewers to take a poll or provide feedback in other ways
Webinars work very well in certain niches. You’ll have to test one out to see if it works with your target audience.
If you are going to start a startup or expand your business, then you need to think out of the box and start thinking of creative marketing techniques. Marketing tips bonanza methods will surely help you in boosting up your sales and grow your business.